When I started with Bakery, the agency was a fantastic group of groundbreaking creatives who needed more structure and efficiency to take the next step in the agency’s growth. Starting as GCD and shifting into the newly created role of Head of Creative Operations, I transitioned from leading creative from within to refining how the agency functioned as a whole in relation to the work. Working with all disciplines across the agency, I guided transformations in our approach to the work and created successes that were more sustainable, repeatable, and impactful for the agency and our clients.

In the process, I wore many hats. Depending on agency need, I functioned as GCD, new business lead, Account Director, 1st AD, and general fixer. I also spearheaded priority agency projects, mentored creatives, led and transformed project management, planned, executed and emceed Bakery’s epic SXSW party, and created and ran our variable workforce model. In the process, I overhauled Bakery’s operational systems-- helping Bakery to grow from about 30 to over 70 employees, pitch and onboard seven new clients, produce its first Super Bowl spot and win new levels of recognition including Small Agency of the Year Gold, Clios, and New York Festival.

At its core, Bakery has always been a mad scientist’s laboratory, with the good and bad that come with thinking big and free experimentation.  As Head of Creative Operations and GCD, my guiding principle was to absorb the unhelpful chaos so many agencies deal with day-to-day and insulate creatives from distraction while teaching them tactics to concept sharper work, faster. The goal we shared was to make the agency much more scalable while protecting the independent spirit that made Bakery and its work so special.

Attached you’ll find some of my favorite work Bakery produced while I was Head of Creative Operations, along with some new business videos I created while leading pitches. All creative work and executions came from the great team at Bakery.