Chipotle's brand work had to strike the right between being informational about factory farming, organic sourcing, the relentless industrialization of the food chain and other high minded topics while also being short and pithy enough to appeal to stoned college students. Print and OOH are included here.

As CD at the time, I helped lead the winning pitch team, oversaw all copy and brand tone. I also grew a client relationship that originally tasked the agency with only top-of-mind print/OOH/radio, into creating the brands first social campaigns and getting the agency a shot a producing some of the brands most famous work.