Barbasol is a 100 year old brand that has been gracing American men's faces since American men were more... uh, men. But for a brand that had been around a long time, they hadn’t said a whole lot. So we started by asking ourselves: If our forefathers could see us today, what would they think? Then we just kinda went with it. Featured: Broadcast, P.O.P., Merchandise, Press Kit.

As CD at the time, I led the winning pitch team, created the brand voice and brought in a very talented design team to reinvigorate the brand. And I did it without ever shaving.

Recognition: One Show, Graphis